Richard Simmons Signs New Merchandising Deal
April 5, 2017 4:01 PM EDT
The reclusive fitness mogul Richard Simmons, back in cultural consciousness due to the popular podcast Missing Richard Simmons, has inked a new deal with a company to take on his licensing, merchandising and endorsements.
With the deal, Prominent Brand + Talent now plans to expand on Simmons’s current lineup, which has sold more than $1.5 billion in merchandise, trade publication License Global reported.
Simmons signed the deal with Prominent partly because of the popularity of Missing Richard Simmons, which explored his abrupt disappearance from public life and his friends’ lives without explanation in 2014, according to his longtime manager Michael Catalano.
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